Fashion jeans marketers are still waiting for the next big thing — and preferably, the next big things.
At various price points and channels of distribution, the jeans market received an enormous lift from the popularity of colored denim in 2011 and into 2012. With that trend subsiding since the spring, a variety of new options — waxed and coated denim and new interpretations of indigo — have yet to fill the sizable void.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"