The rise of some of the biggest premium denim names has been spurred by retailers concentrating their assortments on a core group of brands. With several of those labels now saturating the market, opportunity is again knocking for newer and smaller brands.
Although owners and buyers from denim boutiques are constantly seeking the latest brands, many were burned in recent years by fly-by-night lines looking to cash in on the premium denim craze. As a result, they pared down the number of lines on their shelves and retreated to those labels that could assure consistent quality, delivery and, above all, sell-through.
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