By  on February 13, 2017

Prps is moving back into women’s.Donwan Harrell, Prps’ founder and designer, believes there's a need for different types of denim, and as a result, he's relaunching the women's collection for spring.“I was looking at women’s denim out in the stores and it was all the same. It’s all dark, skinny, stretch pieces that don’t differentiate from brand to brand. I wanted to create something that was bold and stood out,” said Harrell. “Designing for women allows me to have more creative freedom than when I design for men, which made creating this collection extremely fun. I got to run wild.”The collection, which has been picked up by Ron Herman, Shopbop, American Rag and Revolve, is made up of 25 to 30 pieces and retails from $198 to $535 for specialty pieces. The denim in the assortment consists of overalls with vintage washes and patches, boyfriend jeans with a slight taper, drop-crotch jeans with paint splatters and skinny jeans coming in a variety of washes. Apparel includes bomber jackets and a patchwork denim dress.The last time Harrell created a women’s collection was fall 2011. Harrell said he had to abandon the line to focus on building his affordably priced Prps Goods & Co., which is carried in Nordstrom, Bloomingdale’s and Saks Fifth Avenue. But now that Harrell has built up his design team, he’s been able to concentrate on women’s. The brand also produces Prps Noir, which is made from selvage denim, and the Prps line that’s made in Japan.Harrell also plans on broadening his assortment by offering more denim choices that aren’t heavily decorated and rolling out a comprehensive replenishment program with T-shirts and woven shirts. The brand will relaunch its e-commerce site early this year to better reflect the different collections and different price points. In 2015, Prps ended its distribution in Europe, but Harrell says they are looking into building that business back up.

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