By  on May 10, 2011


LOS ANGELES — As many multibrand stores in Southern California vanish in the recession’s wake, Ron Herman’s longevity is a testament to the lasting appeal of the Los Angeles look epitomized by jeans.

Started 35 years ago at Melrose Avenue and Crescent Heights in West Hollywood, the retailer now has five U.S. stores that stretch into three additional Los Angeles area neighborhoods — Beverly Hills, Brentwood and Malibu (where there’s a women’s and a men’s shop) — and has expanded abroad with three locations in Japan in partnership with The Sazaby League. The Melrose store covers 14,000 square feet, while the other stores average 2,500 square feet.

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