Quiksilver has partnered with André Balazs’ The Standard Hotels to market cobranded men’s and women’s swimsuits. The boardshorts and bikini will be distributed via poolside vending machines in the hotel’s four properties, in their boutiques and online at shopthestandard.com.
“The Standard came to Quiksilver because they were looking to extend their brand and work with like-minded brands,” said Joshua Katz, director of marketing and communications at Huntington Beach, Calif.-based Quiksilver Inc. “We decided to collaborate and make something cool as well as useful for Standard guests. Our core product is boardshorts, and The Standard hotels have pretty notorious pool scenes, so swimsuits made a lot of sense.”
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