By  on September 18, 2008

LOS ANGELES — Premium denim label Ranahan is evolving from its Western roots into a more sophisticated look in a lower price range.

Started three years ago by sisters Amy and Allison Gammon, the Los Angeles-based company relaunched for the fall selling season under new ownership. John Rhee, who worked for a private consulting firm specializing in the development and financing of real estate, bought a minority share in the company last year for an undisclosed sum. Trent Park, Rhee’s friend and an original investor in Ranahan, holds the majority stake.

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