NEW YORK — Contemporary label Raw 7 is bringing its tattoo- and rock 'n' roll-inspired vision to denim.
Founded in 2003 by Ofer Ashkenazy, Raw 7 has established a reputation for its graphic cashmere sweaters and tops. The brand has been expanding into new product categories and in October partnered with Israeli intimates company Le Cooper to introduce its first collection of lingerie for spring. This will be followed by the fall introduction of Raw 7's first denim offerings.
The decision to move into denim was spurred by repeated requests from his retail customers, many of whom said shoppers purchased Raw 7 product along with jeans from brands such as True Religion, Seven For All Mankind and AG Adriano Goldschmied, Ashkenazy said.
"We don't want to become a denim company," he said. "But we thought that if we add an item that would be denim and make it a little more special, the consumer would buy it as a novelty product."
Women's styles will be available in skinny, flare-leg and basic styles and made from Spanish denim. Wholesale prices range from $95 for women's to $120 for men's. Ashkenazy has opted for a heavily treated wash and finishing process, a strategy he believes gives the fabric a softer feel and will help differentiate it from other basic denim offerings.
"We wash the fabric, make the pants, spray it with black wax, bake it in an oven then rinse it again," he said. "Finally, we take wax paper and iron the jean with it to give it that final shine."
The same process is being applied in three different color schemes. There's a blue denim sprayed with black, a black on black denim and a standard blue denim with only the wax effect.
The graphic elements from the brand's selection of tops will also find their way onto the bottoms. Ashkenazy said embroidered artwork from the label's fall collection will be incorporated as details, including embroidered lions, a dagger and eagle image and a cross. The images will be tone-on-tone so as to maintain a more subtle and sophisticated look.
Early reaction to the line has been strong, particularly in men's, Ashkenazy said. The line is also being shown to retailers in France, Japan, Germany and Italy. Ashkenazy said he has booked more than 3,000 pieces, spurring him to move forward with expanding the denim portion of the business."We're already working on our second designs for holiday and with new ideas for finishing," he said. "I don't want to make it look torn with too many things going on. It's going to be mostly a cleaner look for now, with a special finishing and more hand detail than your basic five-pocket jeans that are out there."
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye