REFORMATION LAUNCHES JEANS: Reformation, the eco-friendly brand known for its cool-girl aesthetic, has introduced a new jean's wear line of denim and basics with a sustainability focus.The 46-piece Reformation Jeans line, which is building up a wait list before customers can purchase on Oct. 23, is the company’s first full collection of sustainable denim. The line is made of either 100 percent recycled materials, deadstock fabrics or sustainably sourced fibers.Yael Afalo, founder and chief executive officer of Reformation, explained her rationale for adding a sister collection to the Los Angeles-based brand, which was founded in 2009."We all wear denim. It's one of the mainstays of most of our closets. And we don't expect that to change — so we wanted to tackle it head on. Unfortunately, denim is pretty much the worst clothing for the environment. From water and pesticides needed to farm cotton, to toxic chemicals used in dyeing and finishing denim, plus water and energy used in home laundering, denim has a significant environmental impact. Our mission at Reformation is to lead and inspire a sustainable way to be fashionable. We want to make beautiful, compelling product, but with a focus on how we can have the smallest environmental impact possible. So tackling denim was a no-brainer for us," she said.The company’s production techniques eliminate the usual toxic dyes and after waste that denim is known for, saving 1,460 gallons of water for each pair, the company said. To neutralize their footprint, the brand purchases water restoration credits via Bonneville Environmental Foundation, which will donate 1,000 gallons of credits to the National Forest Foundation’s clean water projects for every pair of Reformation Jeans sold.Styles run the gamut from button-fly jeans to high-rise skinny jeans, high cigarette jeans, seamed jeans, and overalls. Rounding out the collection are denim skirts and shorts, as well as casual lifestyle essentials that pair well with denim, such as knit dresses, sweaters and T-shirts.The jeanswear retails from $28 to $148, and the brand will be sold at all Reformation stores and thereformation.com/refjeans, starting Oct. 23.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion