REFORMATION LAUNCHES JEANS: Reformation, the eco-friendly brand known for its cool-girl aesthetic, has introduced a new jean's wear line of denim and basics with a sustainability focus.The 46-piece Reformation Jeans line, which is building up a wait list before customers can purchase on Oct. 23, is the company’s first full collection of sustainable denim. The line is made of either 100 percent recycled materials, deadstock fabrics or sustainably sourced fibers.Yael Afalo, founder and chief executive officer of Reformation, explained her rationale for adding a sister collection to the Los Angeles-based brand, which was founded in 2009."We all wear denim. It's one of the mainstays of most of our closets. And we don't expect that to change — so we wanted to tackle it head on. Unfortunately, denim is pretty much the worst clothing for the environment. From water and pesticides needed to farm cotton, to toxic chemicals used in dyeing and finishing denim, plus water and energy used in home laundering, denim has a significant environmental impact. Our mission at Reformation is to lead and inspire a sustainable way to be fashionable. We want to make beautiful, compelling product, but with a focus on how we can have the smallest environmental impact possible. So tackling denim was a no-brainer for us," she said.The company’s production techniques eliminate the usual toxic dyes and after waste that denim is known for, saving 1,460 gallons of water for each pair, the company said. To neutralize their footprint, the brand purchases water restoration credits via Bonneville Environmental Foundation, which will donate 1,000 gallons of credits to the National Forest Foundation’s clean water projects for every pair of Reformation Jeans sold.Styles run the gamut from button-fly jeans to high-rise skinny jeans, high cigarette jeans, seamed jeans, and overalls. Rounding out the collection are denim skirts and shorts, as well as casual lifestyle essentials that pair well with denim, such as knit dresses, sweaters and T-shirts.The jeanswear retails from $28 to $148, and the brand will be sold at all Reformation stores and thereformation.com/refjeans, starting Oct. 23.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)