By  on March 28, 2011

Jessica Simpson’s teenage and twentysomething customers aren’t her only admirers. Retailers are singing Simpson’s praises as her brand prepares to launch sportswear in the fall.


The singer-cum-actress-cum-designer with the disarming honesty and ability to laugh at herself is also a shrewd businesswoman. Simpson’s brand generated $750 million in retail sales in 2010 and is poised to break the $1 billion mark in 2012.

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