Two-year-old women’s DENIM MAKER RICH & Skinny is introducing its first men’s product this season, under the label Rich by Rich & Skinny.
“We thought guys want to be rich, but not necessarily skinny,” said Joie Rucker, the brand’s co-founder and creative director, of the masculine turn of name for the new line.
The first men’s product is soft launching this month at a handful of Saks Fifth Avenue locations and three specialty stores — Blue Bee Men in Santa Barbara, Calif., Ron Herman in Los Angeles and E Street Denim in Chicago. New accounts are being added at this week’s Intermezzo trade show, as well as ENK Vegas and Coterie in February, for deliveries later this spring. Men’s jeans will also be available on the richandskinnyjeans.com e-commerce site later this month.
Rich & Skinny was founded in 2006 by Rucker — a veteran of Levi Strauss and Guess, and the former co-founder of the Joie contemporary label (in which she is no longer involved), and Michael Glasser, the co-founder of Seven for All Mankind and Citizens of Humanity. The brand is sold in about 400 specialty and department store doors, including Kitson, Planet Blue, Saks Fifth Avenue and Nordstrom. The women’s business made its mark with sleek, form-fitting colored jeans, but Rucker and Glasser have taken a different approach to the men’s collection, emphasizing classic five-pocket styles in vintage blues and grays.
“We wanted to offer all the luxury and sexiness of the women’s product, but with a really masculine feel and look,” said Rucker. “These are clean, supercomfortable jeans at a great price.”
The men’s lineup wholesales for $86 to $94, with the goal of most of the jeans retailing for under $200. It is sold out of the Joey Showroom offices in New York and Los Angeles. This first season, there are three available fits — slim-straight, boot-cut and relaxed — and three washes, including a resin wash with 3-D detailing, a vintage wash and a distressed wash on yarn-dyed gray denim.
All the fabric is sourced from Italy and incorporates 2 percent stretch, with cutting, sewing and washing done in Los Angeles. Hardware buttons resemble cuff links, with Rucker using a vintage pair of Cartier designs as inspiration. Another signature selling point is 800-thread-count pocket bags and waistband linings.
“It’s the best sheeting you can find,” Rucker said. “It’s superstrong and soft.”
The Rich & Skinny brand rang up sales of close to $20 million last year despite a weaker market for premium denim, according to Glasser, who is majority owner of the company. He is self-financing Rich & Skinny from the sizable payouts he received for his former interests in Seven for All Mankind and Citizens of Humanity. Last fall, the company brought on Mark Saltzman as chief operating officer to help guide growth. Saltzman was chief operating officer at Kellwood Co.’s Vince brand.
In addition to the men’s initiative, Rich & Skinny will debut knit tops for women at ENK Vegas and Coterie next month.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)