By  on October 7, 2009

Don’t knock the rock.

Rock ’n’ roll merchandise ranging from graphic T-shirts — the hottest sellers at live shows — to hoodies, tote bags, bracelets, key chains and more, are showing staying power at concerts and gaining traction at major stores such as Wal-Mart, Target and J.C. Penney, said executives of Bravado, Live Nation Merchandise and The Thread Shop, key marketers of the artists and their products.

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