Six months into his tenure as global chief executive officer of Evisu, Scott Morrison has moved rapidly to reposition the denim and sportswear brand and revamp the company’s infrastructure.
The denim veteran, who cofounded the Earnest Sewn and Paper Denim & Cloth labels prior to his current gig, introduced his first new Evisu product exclusively in Barneys New York doors this holiday season, with a small collection of men’s jeans that he rushed through production. The designs depart from Evisu’s previous incarnation as a streetwear-oriented label and moves it toward a vintage, American heritage look, with touches of Evisu’s original Japanese roots.
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