By  on May 28, 2013

LONDON — A denim wave is set to wash over Selfridges, from food to beauty to women’s wear, to mark the launch of The Denim Studio, a space the store is calling the biggest denim destination in the world next Monday.

Selfridges is aiming to raise the retail bar with a high-low denim offering that ranges from J Brand to Primark and services such as on-the-spot alterations and customizations, a personal shopping service and supermarket-style, self-operated tills.

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