LONDON — A denim wave is set to wash over Selfridges, from food to beauty to women’s wear, to mark the launch of The Denim Studio, a space the store is calling the biggest denim destination in the world next Monday.
Selfridges is aiming to raise the retail bar with a high-low denim offering that ranges from J Brand to Primark and services such as on-the-spot alterations and customizations, a personal shopping service and supermarket-style, self-operated tills.
The store has invested 6 million pounds, or $9.1 million at current exchange, setting up The Denim Studio, a 26,000-square-foot space that encompasses the former children’s department.
The vast corner area, which looks onto Oxford and Orchard streets, benefits from natural light and boasts windows and doors with original features such as leaded panes and moldings.
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For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)
“Volumes and Graphic Art of the Nineties are the main inspirations of the new Aquilano.Rimondi SS 2018 collection,” said cocreative directors Tommaso Aquilano and Roberto Rimondi. #wwdfashion #mfw #ss18