Premium denim leader Seven For All Mankind is setting its sights on Japan.
The label, owned by apparel giant VF Corp., has reached an agreement with Global Retail Inc. to build the brand in Japan through wholesale expansion and the opening of freestanding stores. According to VF, Seven has been active in the Japanese market for five years, selling at multibrand specialty stores and department stores.
Giuliano Sartori, vice president and general manager of Seven’s Asia-Pacific division, said the agreement with GRI will elevate the brand’s visibility with new shop-in-shops at key specialty and department stores. In addition, targets have been set to open a network of branded stores over the next three years.
“We’re looking at six freestanding stores and over 30 shop-in-shops in Japan,” said Sartori. “We feel it’s a reasonable target for the size of the market and the strength of our brand.”
The announcement comes as Seven prepares to open a Tokyo showroom in January. The brand’s first Japanese flagship is slated to open in March in Tokyo’s trendy Daikanyama, Shibuya-ku. Sartori said the Tokyo shop will be one of the largest and serve as a launchpad for the brand. The 4,500-square-foot space will include retail space and offices. Future stores will likely be in the range of 1,500 to 2,000 square feet.
Sartori acknowledged the difficulties facing the Japanese economy and, in particular, the sluggish retail environment. Luxury goods makers and retailers such as Louis Vuitton, Dior, Prada and Salvatore Ferragamo have been forced to cut prices in a bid to lure customers, and on Tuesday, Vuitton abandoned plans to open a 10-story Ginza flagship. However, Sartori noted that Japan remains a leading Asian market with a “highly sophisticated consumer.”
GRI, a privately held international brand management and retail-distribution group, operates 100 stores throughout Europe and some 500 points of sale in 12 Asian countries, including China, South Korea, Japan, Macau, Singapore and Vietnam. The company was founded in 1997, and in 2006 received an investment from Goldman Sachs and the Government of Singapore Investment Corp. In June, Jones Apparel Group acquired a minority interest in GRI Group Ltd., the exclusive licensee of several of Jones’ brands in Asia, including Nine West, Anne Klein New York, AK Anne Klein and Easy Spirit.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews