By  on August 25, 2008

The Seven For All Mankind brand has named Topher Gaylord president of the contemporary denim label, owned by VF Corp. He will begin on Oct. 1, based out of the company’s Los Angeles headquarters.

Gaylord, 39, is president of VF’s International Outdoor and Action Sports business, based in Lugano, Switzerland. He joined the firm in 1993 and has held posts in sales, marketing and business development for The North Face in the U.S. He relocated to Europe in 2000 as managing director for The North Face, where he was for five years. In 2006, Gaylord was promoted to his current post.

In his new role, Gaylord will report to Michael Egeck, chief executive officer at Seven For All Mankind and president of VF’s Contemporary Brands Coalition. As president at Seven For All Mankind, Gaylord will hold responsibility for all aspects of the business in the Americas.

VF acquired Seven For All Mankind in July 2007 and has set a goal of opening some 100 freestanding stores over the next five years. Last week it opened the brand’s first New York store in SoHo. The company also has been expanding into new categories including sportswear, handbags and footwear. VF’s contemporary brands segment, home to the Seven and Lucy Activewear brands, reported revenues of $142.3 million last year, driven primarily by Seven. The two brands were credited with fueling revenues in the first half of this year, as well.

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