Denim has entered the high-tech age, and Seven For All Mankind is tapping into the trend.
The Los Angeles-based premium jeanswear brand, a centerpiece of VF Corp.’s contemporary brands coalition, is rolling out a series of innovations for fall, holiday and spring to distinguish its offerings in a crowded marketplace. Seven has collaborated with French mill Malhia Kent, creator of fabrics for the likes of Chanel, Yves Saint Laurent and Proenza Schouler, on a capsule collection of tweed pieces; built upon its Slim Illusion technology with Second Skin Slim Illusion to provide stretch recovery, and tackled the issue of color fading in denim with its Triple Black and Triple Blue programs.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)