Seven For All Mankind is turning up the brightness control on its color story for fall.
Seeking to inject newness into the popularity of colored denim for women, the Los Angeles-based premium denim specialist has introduced Slim Illusion, a subbrand that emphasizes stretch fabrics with strong recovery characteristics, and made it the umbrella for all of its colored denim as well as some twill. Deliveries begin at the end of this month.
“It starts with what’s been going on with color in jeans these past two years and takes it to a new level,” said Barry Miguel, president of Seven, which is part of the contemporary brands coalition of VF Corp. “Since our inception, we’ve been innovators — premium denim itself is really about innovation — and we’ve identified a point at the intersection of fashion and technology.”
The technology is Japanese — Seven hasn’t yet disclosed its fabric supplier for the program — and uses both tightly woven denim and fibers enriched with soy protein to provide improved stretch and recovery performance.
“In both the makeup of the fibers and the weave itself, this involves very tight construction that incorporates a lot of the characteristics that have gone into shapewear performance technology,” Miguel noted. “It’s an extremely flattering look and the recovery aspect means the jeans look as good after they’ve been worn all day as they do when they’re first put on.”
In women’s and men’s, shape retention has been a challenge for manufacturers of jeans and slacks involved in previous incarnations of stretch in the past, but the introduction of shapewear technology has helped remove some of the “sag stigma” from bottom-weight stretch fabrics.
The Slim Illusion Twill will retail for $168 and come in blackberry, port, ginger, fuchsia and lagoon, while Slim Illusion Denim carries a $178 price and is available in amber, chocolate, burnt orange, “Café LA,” peacock, olivine, eggplant and black. More colors are expected to be added for holiday delivery.
The twill is made from a blend of 93-6-1 cotton, polyester and spandex, and the denim in two blends, 92-5-3 cotton, polyester and spandex and 98-2 cotton-spandex.
Jeans in the Slim Illusion initiative are being shipped with hangtags touting “tighter construction, intense stretch, sexy slim illusion.” The program adds an additional selling point to a trend that has proliferated throughout the jeans market for longer than many had expected and has often been paired with the skinnier silhouette that has stayed in the fashion spotlight of the women’s denim market.
“Color has been an important component of the jeans world for several seasons now,” Miguel said, “and it’s become a staple of the women’s wardrobe. I don’t think that’s going to change. It’s becoming a part of men’s, too. They’re embracing color, if not necessarily the superskinny silhouettes that have gone with it.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews