By  on June 12, 2012

Seven For All Mankind is turning up the brightness control on its color story for fall.

Seeking to inject newness into the popularity of colored denim for women, the Los Angeles-based premium denim specialist has introduced Slim Illusion, a subbrand that emphasizes stretch fabrics with strong recovery characteristics, and made it the umbrella for all of its colored denim as well as some twill. Deliveries begin at the end of this month.

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