Guess Inc. has filled one of two remaining vacancies in its executive ranks with the appointment of longtime Victoria’s Secret executive Sharleen Ernster Lazear as chief design officer of the Los Angeles-based jeanswear and sportswear company.
Lazear will be responsible for all categories of merchandise for the Guess and Marciano brands, including licensed products, and will report to Paul Marciano, cofounder and chief executive officer.
“We are very happy to welcome Sharleen to guide a strong vision for Guess brands, and I will work side-by-side with her,” Marciano said. “She understands the Guess aesthetic and the importance of creativity and innovation at Guess as well as how important our design heritage is to us for the last 30 years. She brings a new level of leadership in design, beginning with concept all the way through to market. She has a successful track record of designing brand-right product that captures the emotions of the consumer.”
Lazear has spent 13 years with Victoria’s Secret, a unit of L Brands Inc., formerly Limited Brands Inc., most recently as executive vice president of design.
“Growing up in rural south Texas, Guess was the first and the only brand to introduce me and the American public to sexy, confident apparel designed with European taste and quality,” she commented. “Its imagery and product offer shaped not only my personal style and aesthetic, but also that of the globe’s.”
Lazear and Super step into their roles as Guess attempts to make its way back from a year of falling profits and sales as it battled macroeconomic headwinds in southern Europe and Korea and internal challenges with its large denim and accessories businesses. Profits last year dipped a third, to $178.8 million, as revenues dropped 1.1 percent to $2.66 billion.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews