Silver Jeans Co. apparently ran out of patience and couldn’t wait for the traditional silver anniversary — after 25 years — to celebrate its founding. So the Winnipeg, Canada-based jeans firm pulled the trigger just a little early, on the occasion of its 20th, or platinum, anniversary in the jeanswear business, and reissued its original fashion jean, the Frisco, embellishing it with special rivets, waistband labels and label stamps to mark the occasion.
Michael Silver, president of the company which bears his name, wasn’t looking to make history when he and Allan Kemp, the firm’s creative director, conceived a more feminine jean and began the transformation of what had been a family-owned glove business that had previously dabbled in relatively fashion-free denim workwear. He believed the jeans on the market in 1991 “were made for people without curves or even waistlines, basically men’s jeans.…We wanted a used look made from soft denim with a lower rise and a wider leg opening which would flatter a women’s curves.”
To realize that ambition and provide jeans that fit like…well…a glove, Silver and Kemp indulged their love of vintage denim with well-worn secondhand fabric and, rejecting what Kemp termed “‘carrot’ fits, baggy at the top and tight through the bottom,” devised a silhouette with a 17-inch leg opening and a button front. While jeans at the time were dominated by rise measurements of 13 inches or more, Silver took the step, considered daring at the time, of reducing the typical rise to 11 inches.
Now, with its anniversary jean, it’s gone even farther, cutting the rise to 9 inches.
The initial production cut for Frisco was for 300 pairs, but sales swelled to 1 million within two years and Silver’s status as a denim brand was secured.
Silver’s parent company turned 90 this year. “I guess we could have waited for the 100th anniversary, but that would make Silver Jeans 30 and I just couldn’t wait,” the firm’s president said. “I tell my friends that while we might be 90 and our first child is all grown up at 20, I do not feel a day over 75.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews