By  on February 3, 2017
Silver Jeans Love Below the Waist Web film

Silver Jeans Co. is going below the belt for its first online video series to reach young customers.

As part of a promotional push tied to Valentine's Day, the Winnipeg, Canada-based company is launching a nine-part romantic comedy titled "Love Below the Waist," on Friday and ending with a finale on Feb. 14. Available on the brand's web site as well as its YouTube page, the tale unfolds with the first meeting of two pairs of jeans in a fitting room. Seen completely from a below-the-waist perspective, the story progresses from dates to drama to social mayhem.

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