By  on May 16, 2012

Silver Jeans Co. is making the leap into retail.

The Winnipeg-based jeans firm with a 70-year heritage in the denim business has hired Denise Norkus, formerly of Betsey Johnson’s retail unit, as vice president of retail, and plans to begin opening stores early next year. It anticipates a fleet of 25 to 30 stores in the next five years and 50 in the course of the next decade.

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