Vanity Shops is giving a hint to its shoppers that it has something different in store with Hint, a new brand on which the retailer is partnering with Sunrise Brands LLC.
Hint was launched last month at 30 of Fargo, N.D.-based Vanity’s 165 doors. Chief executive officer Michael Feurer, who joined Vanity a year ago, is looking to Hint to distinguish the retailer from its mall competition by elevating the denim selection during the cutthroat back-to-school season. Hint is also another notch in Sunrise’s expanding belt of brands tied to specific retailers — Young & Faded for Pacific Sunwear of California, American Rag for Macy’s and ReRock for Express among them — that are part of a private-label business generating some $300 million in annual sales.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)