The closest customers of Jaye Hersh’s trendy Hollywood boutique Intuition came to Target was in 2006 when she launched her Target Couture collection with the mass retailer’s blessing, priced from $25 to $3,000.
Target Couture, (with the accent over the “e” for French snob-appeal) was sold exclusively at Intuition and rendered the bull’s-eye in diamonds and precious stones and on cashmere sweaters and high-end jeans.
Now Hersh is getting ready for the July launch of a more mass-priced line, Hollywood Intuition for Target, which includes of-the-moment sunglasses, handbags, jewelry, small leather goods, scarves, headbands and hats, priced from $2.99 for a headband to $29.99 for a handbag, and sold only at Target stores.
“We took the trends coming to the market and tried to make them accessible to the Target audience based on the celebrities that come into my shop,” Hersh said. “I build my relationships with my customers and they keep comingback because they like my taste. I’m very approachable; I’m a working mom. That’s the Target customer. I’m not a designer; I’m actually a shopkeeper.”
Hollywood Intuition will be sold at the Minneapolis-based Target through spring 2010, considerably longer than the three to four month cycles given to Go International designer collaborations.
“Each designer collection is a little bit different,” said Joshua Thomas, a spokesman for Target. “Go is very much on a short time frame. The programs vary.”
Hollywood Intuition will also be merchandised differently than other brands. The collection will have its own comprehensive environment in stores. “[Target] is embracing the entire picture and trying to stay true to the brand, which is kitschy and celebrity-driven,” said Hersh.
Thomas noted there will be marketing behind Hollywood Intuition, but provided no details.
Hersh said Intuition will bring an element of the “inside Hollywood secret” to Target stores. “It could be about what celebrities have in their handbags — for example, a scarf that can be worn as a headband,” Hersh said. “The products that we’re featuring will actually be very instructional to the guest. ‘This is how you wear a belt bag and turn it into a shoulder bag.’ We’ll present all that as a story. The way it’s merchandised will be unlike anything Target’s done before.”
Thomas said Target was eager to “leverage Jaye and her retail expertise and how she’s known for spotting and exploiting trends.”
In addition to her boutique, Hersh has a show on QVC where she sells a line called ShopIntuition. “I’m doing a how-to book that will be launching with the Target collection,” she said. “It’s going to be really fun.”
Not bad for a woman who started her business out of her car. “I called the store Intuition because it was a way to pay for my kids’ tuition.”
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye