By  on July 28, 2010

Taylor Momsen was hand-picked by Madonna to be the face and muse of Material Girl, the juniors label that will launch at 200 Macy’s stores next week. The line is partly designed by Madonna’s 13-year-old daughter, Lourdes Leon, but it’s Momsen who appears in the line’s advertising campaign and who will make an appearance at Herald Square on Aug. 3 for a kick-off event. There, she’ll perform an acoustic set with her band, The Pretty Reckless.

Momsen, who turned 17 on Monday, is the youngest of the “Gossip Girl” starlets. Currently performing on the Vans Warped Tour, she recently fired her stylist and has been making waves with her own wild-child fashion choices — such as the garters-and-raccoon-eyes ensembles that have drawn comparisons to the Courtney Love of yore.

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