By  on May 4, 2017
Technology and Sustainability Main Focus at Denim Premiere Vision in Paris

PARIS — How to bring dynamism back to denim and reinvent the segment were the hot topics at the recent Denim Première Vision trade show here.

In a relatively stagnant market and a particularly tough climate for apparel retail in the U.S. and parts of Western Europe, reinventing brand identity through differentiation was seen by many as the key to attracting consumers, especially Millennials. Technology and sustainability were strong points of focus for exhibitors at the event, which ran from April 26 to 27 at the Paris Event Center.

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