By  on February 23, 2011

On a crisp, cold school day in New York City in mid-January, Lourdes “Lola” Leon is hanging out with a group of boozy afternoon barflies at a succession of seedy East Village bars.

The 14-year-old is on set at the hipster hangout Lit Lounge and the infamously grungy Mars Bar to shoot the new spring advertising campaign for Material Girl, the juniors line she helps oversee with her mother, Madonna. Featuring in the new campaign is another progeny of music royalty, Kelly Osbourne, daughter of Ozzy and Sharon.

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