By  on July 25, 2008

1. Abercrombie & Fitch
2. American Eagle Outfitters
3. Disney
4. Guess
5. Candie's
6. Limited
7. Limited Too
8. J. Crew
9. Express
10. Esprit
When teens and tweens can emotionally connect to a brand they love, they will spend their hard-earned dollars to buy just about anything it offers. From Abercrombie & Fitch to Esprit, this year’s 10 most familiar youth brands have fi gured out how to capture this fickle group.

With music blaring from the front doors of its 360 stores, Abercrombie & Fitch welcomes teens, who flock to it for its cool casual look — perfect for campus or the beach. The brand is so strong that it even managed to bump megabrand Disney from the top spot this year. Even in a tough economy, Abercrombie & Fitch has proven it can still have a growth spurt as it will open a slew of stores — 110 units in North America alone are planned so far.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus