When teens and tweens can emotionally connect to a brand they love, they will spend their hard-earned dollars to buy just about anything it offers. From Abercrombie & Fitch to Esprit, this year’s 10 most familiar youth brands have fi gured out how to capture this fickle group.
With music blaring from the front doors of its 360 stores, Abercrombie & Fitch welcomes teens, who flock to it for its cool casual look — perfect for campus or the beach. The brand is so strong that it even managed to bump megabrand Disney from the top spot this year. Even in a tough economy, Abercrombie & Fitch has proven it can still have a growth spurt as it will open a slew of stores — 110 units in North America alone are planned so far.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"