Highlights through the years.

1977: Maurice becomes the first of the four Marciano brothers to settle in California.
• First retail store opens in Century City, Calif. Others follow in Beverly Hills and New York.

1981: Bloomingdale’s in New York buys, and quickly sells, 24 pairs of Guess jeans in December.

1982: Paul Marciano creates Guess Advertising and begins creating groundbreaking marketing imagery.

1983: Guess Men makes its debut.

1984: Guess launches Baby Guess and Guess Watches.

1985: First black-and-white ads shot by photographer Wayne Maser appear in European fashion magazines to speed acceptance of its products in Europe.

1986: Guess wins first Clio advertising award for “Desert” commercial.

1987: Guess wins second Clio for “Picture Show” commercial.

1988: Footwear and fragrance categories launch.
• Guess wins a third Clio award for its commercial “Paparazzi.”
• Guess products become available in South Korea.

 

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