By  on July 24, 2008

LONDON — Topshop is banking on its customers’ continuing appetite for denim this fall.

To complement its existing denim collection, called Moto, the British retailer will launch a premium denim area at its Oxford Circus flagship here in September. That space will carry denim collections from Sass & Bide, Joe’s Jeans, Dittos, My Lovely Jean, J Brand and Radcliffe.

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