Tory Burch will be delving deeper into the denim category come fall.
The designer has revamped and expanded her collection’s denim offerings as part of a strategy to grow the business and enhance a product category that will aid in the company’s efforts to expand in Europe and Asia.
“We’re looking at [denim] as a core part of our business,” said Burch, adding that denim could represent as much as 10 percent of her ready-to-wear business by the end of the year.
Burch said denim has been a part of the collection since its introduction in 2004. She acknowledged that the primary denim offering consisted of boot-cut and slim styles. Offering a more in-depth denim assortment is recognition of how strong a component denim tends to be for her customers, Burch said. It’s also the right time for the company to be undergoing targeted product expansion.
“We want to prove ourselves in the denim world and we want to do it in the right way and at the right pace,” she said. “For us, it’s a learning process. I feel that we are at a good place right now. I’m really happy with the direction of our collection and it’s something that we’re going to continue to work on and expand. I think there’s always room for denim in the market if it’s great.”
Denim will become a standard part of the collection’s 11 deliveries throughout the year. Skinny and boot-cut styles have been joined by denim leggings, stretch corduroy, a Sgt. Pepper jacket, a sailor-cut style and highly detailed items such as printed denim, bottoms that have been hand-painted in silver and a jacket and a bottom that feature a washable leather.
“I think printed denim is really interesting and I think our prints really translate onto denim,” Burch said.
Retail prices for bottoms range from $165 to $250, and tops sell for $295 to $425. About 50 percent of the fabric will come from Japanese denim mills and the majority of production is in Asia. Other details include hand-ground holes, hand-painting, embroidery and whiskering. Burch also has mixed denim with other materials, such as leather and canvas.
“I’ve learned a lot in the last year doing a lot of research on different fits, textures and weights,” she said.
The revamped denim offerings will be carried in all the label’s branded stores in the U.S. and will be available on its Web site. Many of the brand’s wholesale customers also have picked up the line, as well as 100 department and specialty stores in Europe and Asia.
“As we all know, denim is very much part of how our customer dresses and how we all dress, so I wanted to expand on that and create more options,” Burch said.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)