Tracy Feith will bring his sun and surf aesthetic and signature charming vintage-y styles to Target as the retailer’s 15th guest designer for Go International.
The broad collection, which features about 60 styles and 15 original prints, will bow May 17 and be available through June 27 in most Target stores nationwide and online at www.target.com/go.
“I was pleased when I was approached to do [the collection],” Feith said, adding he never harbored a particular desire to create a lower-priced collection. “The distribution is exciting, to have so many people exposed to the line. Certainly some people will know my name and others won’t. I see it as a limited edition, a very special opportunity for everybody, for people who can afford the clothes and those who can’t, especially with the way the economy is now.”
Feith described the collection as eclectic, with shorts, swimsuits, tops, jackets, pants and dresses ranging from $14.99 to $44.99. “There are easy flowing pieces and more fitted numbers,” he said. “There are items for the beach and the office. The clothes will be equally at home in the city as the country.” Feith cited a cotton maxi floral printed dress as one of his favorites.
The designer’s inspiration board for Go features shades called lollypop red, Persian turquoise, seafoam green, neon orange and pink, and Saturn lime. Photos of several generations of beachgoers, bathing beauties of the Fifties and Hawaiian-style painted flowers are part of the collage.
A cropped leather motorcycle jacket lined in a signature Tracy Feith print — at $139.99, it’s the highest-priced item in the line — was inspired by one the designer made for his eight-year-old son. “We made a little boy’s leather jacket like his,” Feith said. “It’s perfect. It’s so soft and washed. I was amazed at how good it turned out when we got the samples back.”
The process of designing for Target was “very different from the way I design,” Feith said. “I’m a hands-on designer. I don’t work with a lot of technical designers. This was a different way of working, but there were things I was able to achieve that I could not have been able to achieve on my own, in terms of quantities and manufacturing.”
Feith, a Texas native and avid surfer, operates four freestanding stores in the U.S. At Target, he follows in the immediate footsteps of Thakoon Panichgul, whose designs will be available through the end of January. Other recent Go designers include Jonathan Saunders, Richard Chai and Rogan Gregory.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews