Silver Jeans Co. reached halfway across its home market to find the licensee that will bring Silver’s children’s wear to the U.S. and Canada.
Winnipeg-based Silver has licensed Montreal-based Triple 5, a distributor of men’s, women’s and children’s apparel in both the U.S. and Canadian markets, to manufacture and market Silver children’s apparel in the two countries. The denim and sportswear will include boys’ and girls’ sizes, as well as newborn, infant and toddler wear.
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