The line, launched by Gianni Versace in 1989, is making a comeback with a relaunch package hatched by Versace Group chief executive officer Giancarlo Di Risio and Donatella Versace, the brand’s creative director.
Despite the recession, Di Risio painted a bullish outlook for Versus, forecasting sales of 700 million euros, or $893 million at current exchange, by 2015 and plans to open 20 stores over the next two years. A runway show is also a future option.
The ceo put Versus on the back burner four years ago to better concentrate on strengthening the signature line, narrowing the company’s debt load and streamlining operations. The Versus brand is now focused on accessories, eyewear licensed to Luxottica and fragrances licensed to Euroitalia.
Versus apparel will return with the women’s spring 2010 collection and will be designed by Donatella Versace, although the company could be close to tapping a designer to work on the collection.
A capsule collection of Versus accessories will be on display here on Sunday during Milan Fashion Week.
“The signature line is now consolidated, global and strong so we felt the time was right to work on Versus, which won’t be a second line but a lower-priced, young luxury brand for a modern, stylish, sensual and futuristic woman,” said Di Risio, sitting in his office in the company’s Via Borgospesso headquarters, which will also house the Versus offices.
Versus’ new course includes a license for apparel for men and women and accessories, inked with the Facchini family, who own the Gruppo Facchini apparel manufacturer. Based near Verona, the 38-year-old Gruppo Facchini, formerly called Swinger International, also owns Byblos.
The Facchinis have established a separate company called VSV to better control Versus’ development, with Mathias Facchini as ceo. “We want to dedicate special energy to this project that targets a market segment that we feel offers important sales prospects,” said the executive.
Di Risio said it is possible Versace might buy a stake in VSV in the future. The price list and distribution network for the brand are still being developed.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
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Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
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@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)