By  on April 28, 2014

Jeanswear at VF Corp. is poised for a comeback.

The sportswear and denim giant believes that after several years of struggles and a weak first quarter, its jeans business will return to growth in the second half of the year. The uptick will be “driven by great new product innovations and channel expansion. And for the full year, we continue to expect low-single-digit growth for this highly profitable coalition,” said Bob Shearer, VF’s chief financial officer.

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