By  on May 26, 2011

Men’s denim sales took a slight dip in the past year as consumers concentrated more apparel spending on sportswear categories. For the 12 months ended in February, men’s denim sales slipped 2.9 percent to $5.15 billion from $5.3 billion in the year-ago period, according to The NPD Group figures. Unit sales dropped 3.4 percent to 218.4 million, while the average price of each unit inched up 0.5 percent to $23.58.

The drop in denim came as men’s sportswear sales increased 2.4 percent in the 12 months ended in February to $34.53 billion.

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