Men’s denim sales took a slight dip in the past year as consumers concentrated more apparel spending on sportswear categories. For the 12 months ended in February, men’s denim sales slipped 2.9 percent to $5.15 billion from $5.3 billion in the year-ago period, according to The NPD Group figures. Unit sales dropped 3.4 percent to 218.4 million, while the average price of each unit inched up 0.5 percent to $23.58.
The drop in denim came as men’s sportswear sales increased 2.4 percent in the 12 months ended in February to $34.53 billion.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)