The diametrically opposed trends of fashion-forward colored denim versus a return to classic, authentic washes will dominate the men’s jeans market this spring.
In color, retailers have stocked up on a range of hues, including vivid brights, dusty tonal colors and even pale pastels, while offering a heritage counterpart in vintage, Americana-inflected indigo with fading, whiskering and rips and repairs.
Also central to the season will be the continued popularity of nondenim five-pockets, which gives wearers the familiarity of a jean with the novelty of twill, moleskin or lightweight corduroy. Fits continue to evolve towards slim and skinny across the board, even among heartland shoppers who have up until now remained loyal to boot cuts.
“Going into early spring we definitely feel the idea of rip and repair coming back strong, with more wash details, with lighter-weight denim and lighter washes,” said Durand Guion, vice president and men’s fashion director at Macy’s.
At the same time, the department store, which operated 799 units as of August, has posted a strong year in colored chinos and colored denim. “Deep reds, cranberries and burgundies have been the most important, followed by a range of blue hues,” said Guion. “For spring, the idea of color will intensify and we will see double and triple color wash, with rinses in several colors that add dimensional finishes to the denim. It allows you to get ranges of purples and greens and blues on a single jean.”
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