By  on June 7, 2011

PARIS — Environmentally and ethically responsible production continues to be a key focus for denim brands and mills, despite resistance from consumers to pay more for sustainable jeans.

Along with water conservation, recycling, alternative dyeing techniques and supply-chain traceability, the development of commercially viable sustainable denim proved one of the hot topics for industry professionals gathered at the recent Denim By Première Vision salon.

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