Wrangler Jeans has opened its first stand-alone store in Europe, a 1,500-square-foot monobrand shop in Leipzig, Germany, and plans to roll out the concept to major cities throughout Europe in the next few years.
Germany is Wrangler’s biggest market outside the U.S., Wrangler International president Frans van Zeeland pointed out: “It has the biggest economy and our brand equity is very strong here.” As for kicking off in Leipzig, he told WWD, “We wanted to start with our first store in a city that is not the biggest city but is representative of the German market. Leipzig is…quite modern, up-and-coming, and there are lots of young people and lots of denim activity here.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)