Milan’s 10 Corso Como store will open its first unit in China in Shanghai, on Nanjing West Road, with an event on Sept. 12. In a partnership with Trendy International Group, the interiors of the glass, 27,000-square-foot, four-level unit will be designed and illustrated by American artist Kris Ruhs with playful black-and-white drawings flanked by floor-to-ceiling windows.
Carla Sozzani, who founded the original concept store in Milan in 1990, said, “Shanghai’s vibrant art and fashion scene is an ideal location for our destination store. I love the proximity to Jing’an Temple and the park; it is a nice balance of modernity and tradition.”
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