Milan’s 10 Corso Como store will open its first unit in China in Shanghai, on Nanjing West Road, with an event on Sept. 12. In a partnership with Trendy International Group, the interiors of the glass, 27,000-square-foot, four-level unit will be designed and illustrated by American artist Kris Ruhs with playful black-and-white drawings flanked by floor-to-ceiling windows.
Carla Sozzani, who founded the original concept store in Milan in 1990, said, “Shanghai’s vibrant art and fashion scene is an ideal location for our destination store. I love the proximity to Jing’an Temple and the park; it is a nice balance of modernity and tradition.”
The venue will carry labels ranging from Azzedine Alaïa and Maison Martin Margiela to Fendi, Chloé and Jil Sander, and emerging brands such as Carven. “Fashion is a language I enjoy speaking. Listening, watching and understanding the language of fashion tells me a lot about what is going on in the world. It is something to enjoy and explore. For me, it inspires and motivates with ideas on the way to live and what is happening. It is a profound and critical part of our social fabric,” said Sozzani.
Design, cosmetics, 10 Corso Como branded products, a bookstore and pastry café with an outside terrace will be housed on the first floor. Fashion brands will be on the second floor, as well as a “su misura” corner for handmade tailoring designs, in addition to a space dedicated to events, special projects and collaborations with artists from China and around the world. The third floor will carry women’s fashion, and the Italian restaurant and lounge will be located on the top floor, as well as 10 Corso Como Shanghai’s Gallery. The first exhibition to be held here is slated to be “23 Years of Galleria Carla Sozzani,” a retrospective of the photo exhibitions held during the past 20 years at 10 Corso Como.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion