The company has truncated its store fleet from 23 to six.
The Italian brand’s store on Rue Saint-Honoré, scheduled to open in July, will debut a new concept by creative director Jeremy Scott.
Artistic installations, exhibitions and product launches animated the stores and showrooms of several Italian fashion and luxury labels.
The interior and furnishings create an industrial yet luxurious environment.
The decor has been inspired by Karl Lagerfeld’s personal home and studio.
He will be charged with accelerating Dior’s omnichannel digital development.