The late designer’s Ken Scott Foundation and Milan-based Daniele Ghiselli Showroom teamed up to relaunch the brand.
The creative director and founder of WuYong, Ma Ke says she does not follow fashion trends, and urged executives to focus on meaning.
Jim Brett and Johanna Uurasjarvi have a history working together.
The Alitalia green and red graphic logo is the protagonist of both the uniforms and the see-now-buy-now pieces.
A graduate of Central Saint Martins, the British designer was most recently director of ready-to-wear at Céline.
After London and Florence, the company will bring the “Giorgio’s” pop-up events to other locations and will introduce a dedicated evening capsule collection for fall.
The limited-edition collection includes men’s and women’s pieces that will be previewed in Florence ahead of the November launch.