The French fashion house brings its legacy of haute couture, fine jewelry and Chanel No. 5 to South Korea.
Fendi has designed site-specific limited collections for the venues in London, Tokyo and New York.
The spring 2018 collection will be presented in Paris during Couture and then move to Milan as von Hessen develops the brand’s business with the California-born designer.
The monthlong collaboration will feature a DIY service and Gucci Bloom preview.
Niall Sloan is to join the Munich-based fashion house and start work on fall 2018.
The new store is expected to attract a more international clientele than the Sloane Street unit.
The “Another First Show” exhibition, curated by Piotr Niepsuj, will be available at the temporary gallery June 21-25.
The second installment has been shortened from 17 months to 12 months.