The Italian brand’s store on Rue Saint-Honoré, scheduled to open in July, will debut a new concept by creative director Jeremy Scott.
Artistic installations, exhibitions and product launches animated the stores and showrooms of several Italian fashion and luxury labels.
The interior and furnishings create an industrial yet luxurious environment.
The decor has been inspired by Karl Lagerfeld’s personal home and studio.
He will be charged with accelerating Dior’s omnichannel digital development.
The chief executive officer along with buyers from Saks Fifth Avenue, Harrods, Jeffrey New York and more say the brand isn’t losing steam with consumers despite a story claiming it is.