On a Saturday afternoon at 403 Bleecker Street, home of the Marc by Marc Jacobs women’s store, a fortysomething woman, shopping with her two tweenish daughters, is standing by the door, looking a little scared. “This is crazy,” she says. “This is just crazy!” Staff aside, the three of them are just about the only people speaking English in the store. There’s a quartet of Japanese girls huddled around the tote bags up front. A French couple assesses the ready-to-wear, while a group of Brazilians digs through the T-shirt display and two Nordic women pace the store with rubber rain boots in hand. A quick head count totals upward of 50 people in less than 1,800 square feet of sales floor space.
A steady stream of half as many customers had circulated through the store two weeks earlier, on a Friday. It was enough to prompt this reporter to remark how busy it seemed, only to be corrected by a manager. “This is dead,” she said. “Come back on a weekend; there won’t be anywhere for you to stand.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)