TOKYO — The cherry trees will soon blossom here, and so will fashion.
The sixth Japan Fashion Week in Tokyo will be held from today to March 16 with 45 brands, including 10 newcomers, showing their fall collections. Emerging brands include Ne-net, Somarta and h.Naoto, an iconic brand of Gothic, Lolita and punk design from Japan. And despite the weak dollar and the strong euro, there is expected to be a strong contingent of overseas buyers, according to the industry.
JFW in Tokyo is composed chiefly of Tokyo Collection Week, the JFW Designers' Exhibition, a textile exhibition, special events for consumers and other events.
During the core Tokyo Collection Week, 45 brands from 44 companies will present their lines over the next six days. "We will powerfully introduce fresh and young Tokyo designs to the world through the designers' creativity," said Nobuyuki Ota, director of public relations for JFW.
The JFW Designers' Exhibition of eight brands will take place at Tokyo Midtown from Wednesday to Friday. "These collections and exhibition will encourage press and buyers from both Japan and overseas to do positive press activities and buying," said Ota.
"JFW has been sponsoring new designers in many ways," he said. "Offering venues for free for fashion shows and exhibitions is one of them. New designers who made their debut through this system have earned good reputations from media and buyers from overseas for these couple of seasons. Our support will help designers of the next generation to step up to the worldwide market."
Shows during Tokyo Collection Week will be aired live and people will be able to watch them on mobile terminals.
Events for both industry executives and the general public will be held mainly during the weekend of March 15 and 16. Jill Stuart will visit Tokyo on March 16 to show her latest collection.
Last month, Fashion Strategy Forum in Japan, the organizer of the event, unveiled a strategy to find young designers from overseas as well as in Japan via recommendations from fashion schools worldwide. With this plan, Fashion Strategy Forum aims to gain more attention from young designers as well as from the fashion media and raise the importance of Tokyo Collection Week.Under the plan, the organizers of fashion week in Tokyo would stage shows for the recommended designers in March 2009 during the eighth JFW. The program is still being finalized, however, including which fashion schools would be invited to take part. In addition, according to the organizers, the event would not be limited to fashion school students but could be open to other young designers.
The selected designers would get the chance to show about 20 garments, either with a runway show or at an exhibition, but the organizers have not commented on whether they would provide financial support in the way they have supported young Japanese designers to show during JFW.
The Japanese fashion industry is characterized by its high-quality of manufacturing and by the country's large number of luxury consumers. However, in the past, Tokyo Collection has had difficulty attracting both domestic and foreign media and buyers because of the length of the program, which previously lasted almost a month. As a result, it could not create many substantial business opportunities, according to the organization.
In 2005, when the Council of Fashion Designers Tokyo, an organizer of the Tokyo Collection, had its 20th anniversary, momentum grew among designers and others in the industry to strengthen the power of Japanese fashion. In order to enrich the Tokyo Collection and encourage both domestic and foreign media and buyers to visit, the CFD Tokyo improved its management system, concentrated venues and shortened the program to about a week.
In addition, designers, manufacturers and others in the apparel and retail industry in Japan established the Fashion Strategy Forum in June 2005, which included the launch of JFW in Tokyo to organize textile exhibitions and other fashion events, as well as the existing Tokyo Collection.
"Through JFW, we want to show a strong presence of our design, textile and apparel products," said Ota. "There are designers who get interested in our textiles and technique of high quality and start making the products by using them. More of this kind of business should take place."
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye