By  on December 4, 2003

NEW YORK — The Asprey push has begun.

The venerable English brand has invested an estimated $50 million in its new 20,000-square-foot flagship at 723 Fifth Avenue here, which opened its doors quietly on Tuesday. The three-floor store is the first visible manifestation of the new version of Asprey being built by Lawrence Stroll and Silas Chou, co-chairmen of Sportswear Holdings Ltd. and the A&G Group.

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