By  on February 4, 2008

MILAN — More than 25 components, 50 steps and an hour of work go into the creation of each Lorenzini shirt. The craftsmanship is trademark, spanning four generations. But the inspiration is the personal touch behind the label, and the women of Lorenzini who have been paramount to its success.

Started almost by accident in 1920, Antonio Lorenzini founded the premium shirting company upon being instructed by his doctor to move from Milan to the Northern Italian countryside for health reasons. Looking to make a living in Merate, a small town near Lake Maggiore, he relied upon his wife, Giovanina, who loved to sew. Together they struck up a business and percolated a passion that has trickled through the Lorenzini matriarchy.

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