By  on December 3, 2010

HONG KONG — Adrienne Ma, the former head of Joyce Boutique Holdings and the daughter of retail legend Joyce Ma, has broadened her attention to the world of e-commerce.

In October, the executive launched shouke.com, a private site that sells designer apparel and luxury goods at discount prices. For now, the website’s deliveries are limited to Hong Kong but the plan is to roll out shipping to more than 150 cities in China by the first quarter of next year.

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