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Aeffe Takes on Emanuel Ungaro

Italian manufacturer will relaunch the French brand with up-and-coming Sicilian talent Fausto Puglisi as the creative director.

MILAN — Emanuel Ungaro is coming back to the Paris runway next season — with a strong Italian accent.

This story first appeared in the September 25, 2012 issue of WWD.  Subscribe Today.

The French fashion house has struck a deal with Italy’s Aeffe to relaunch its top line, and tapped up-and-coming Sicilian talent Fausto Puglisi as Ungaro’s new creative director.

“Emanuel Ungaro is a brand that has left a significant mark and still has a lot to say,” said Aeffe chairman Massimo Ferretti. “Puglisi is a young talent with an international visibility, but with strong roots in our Latin world, and who will be able to turn into a new and contemporary line.”

While technically a license for the global production and distribution of the brand’s women’s clothing and accessories under the Emanuel Ungaro moniker, Ferretti defined the agreement as a “partnership” with Ungaro owner Asim Abdullah, a San Francisco-based high-tech entrepreneur, and his investment vehicle Aimz.

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The Italian apparel manufacturer, which controls the Alberta Ferretti and Moschino brands, has the option to acquire a significant minority share of Ungaro’s capital stock on achieving shared goals, but not before 2020.

The license will be active for a period of seven years, with the option to renew.